For those of you who have never read the online comic / ‘zine / “The Oatmeal“, I encourage you to check it out. Matthew Inman is one of those rare geniuses who can draw, code and spin a yarn that will make you guffaw out loud.
The key takeaway from this comic? Be authentic, genuine, and create content that is useful, interesting and entertaining. It’s no longer enough to say “Content is King.” Instead publishers should adopt the mantra” “Original, Thoughtful Content is King.”