Your website traffic is off-the charts, and has grown over time, but your conversions are lagging. It’s a problem that is more common than you may think.
Conversion optimization is both art and science encompassing all aspects of website usability and user psychology. Unless you actually take the time and energy to analyze how your customers think and behave what they want when they visit your website, your site will always under perform.
We begin by analyzing what the site is designed to do. Is the site designed to sell products, generate sales leads, or to educate customers about your products and have them convert offline or on a reseller site? Every site is different. Next we investigate who your audience is, and where they are coming from and what specific pages they are going to. Then we dive into where they abandon your site.
With that intelligence gathered, we begin looking for opportunities to experiment. This can involve tweaking existing pages of your website, or the creation of new landing pages with new messaging and offers. Once the experiments are in place, we analyze what works, where the improvements have been, and we look for ways to repeat those successes into more experiments and also other areas of your site.
Measure. Analyze. Experiment. Repeat.