Ever asked how you can capitalize a large international event held in your own backyard?
Tribe Multisport has found the perfect way to capitalize on the international flavor of Ironman Arizona. When 2,000 plus athletes and spectators converge on Tempe Town Lake on November 21, they will be greeted by the unmistakable sound of. . . . . .vuvuzelas.
Tribe purchased more than 200 of the plastic horns. They got them in orange and blue, the company’s colors, and have them printed with Tribe’s own logo.
Using Facebook, they created an event page — Ironman Arizona 2010 Vuvuzela Decorating Party — and it’s gaining momentum.
The horns will definitely be a conversation starter at the event and they’ll be around long after the event is over.
Small business owners take note — this is an approach that could be followed for your own niche. And you can do it without having to use loud, obnoxious horns!